CineMagia: The Story of São Paulo's Video Stores

CineMagia: A História das Videolocadoras de São Paulo

2017 · 100 min · tt8108026

Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.